PPS Blonde Shampoo is a rich, creamy, and gentle active violet cleanser that will neutralise and tone down unwanted gold, yellow or brassiness to the hair. This gentle formula also strengthens and conditions the hair, which in and of itself beautifies the colour. The active, gentle violet cleanser will make your blonde locks cooler while adding shine and gloss. Use on black hair as well, as the blue pigmentation in the violet formula will neutralise the oranginess in blacks. Apply to wet hair, massage thoroughly and rinse for beautiful, natural looking blonde that is shiny, supple and strong.