The Parlux 3200 Superturbo Ionic Ceramic Pink Hair Dryer Is built to meet professional standards of durability, power, easy handling, strength and low noise. The “K-Lamination” motor reduces energy consumption while giving it longer life and less weight. The combined effect of the ceramics and negative ion charge lets heat be radiated inside the hair shaft, while protecting the outer structure. This technology preserves the natural moisture, making hair shinier, softer and healthier, while drying faster than the traditional hair dryers. The water in your hair is turned into micro molecules and absorbed into the hair, increasing the moisture and shine. Get it in pink to match your décor.